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Helping you navigate the complex world of modern sales.
We're a Go To Market Consultancy
Hello!
I have over 20 years experience crafting and implementing B2B sales and GTM strategies.
James Cudd
I work with game-changers and social change makers to unite sales, marketing, customer and product teams around your most compelling value proposition. By crafting and going to market with a narrative that wins the hearts and minds of your prospects and customers. We leave no stone of your GTM strategy unturned.
What I do
Typical Services
Crafting a Powerful Sales Narrative
We know that in today's complex business landscape, your company needs a sales narrative that stands out from the crowd. At Devil in the Detail, we work with you to uncover what makes your business unique and help you articulate that in a way that your clients and prospects can really get behind. Through our collaborative approach, we bring together your team's expertise with our own to create a sales narrative that truly resonates with your target audience.
Helping you define and build the optimal GTM team
Scratching your head about what your sales and marketing team should look like? I work with senior leadership teams to identify the key sales talent needed to skyrocket your business growth. With my guidance, we'll optimize your existing team and make sure everyone is delivering top-notch performance.
A united go-to-market strategy with the right technology
Tired of tech overload and siloed teams? I help you cut through the noise and build a high-performing GTM strategy. Ensuring you choose the right technology, align your teams, and overcome past challenges. Let’s create a future-proof approach that drives results.
Assessments
Go To Market Strategy Consultant
May 2024 to Current
Feb 2023 to May 2024
Social Listening
Head of Demand Generation and Implementation
AI Cultural Research
Feb 2021 to Feb 2023
Commercial & Strategy Lead
Other Clients
Testimonials
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I have worked with James in a number of different businesses and always value his honest, creative proposition reviews. I would recommend him as a thoughtful advisor to businesses looking to augment or build a scalable sales operation.
Luke Mckeever - CEO & Advisor
Let's get into the detail.
Contact James
info@devilinthedetail.net Chiltern House, 45 Station Road, Henley on Thames, Oxfordshire. RG9 1AT United Kingdom
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