I typically operate as a fractional CMO, CRO, or RevOps lead - or a fusion of all three. The job title depends on where the gaps are. I lean into whatever area needs the most attention, interfacing with existing team members or operating as a lone wolf.
I've worked across sustainability, social change, and purpose-led technology throughout my career. Here's a selection of the organisations I've partnered with.
The world's largest pure-play sustainability consultancy, advising over half of the Fortune 500 on environmental, social, and climate strategy.
erm.com →Community impact platform connecting businesses like M&S, Starbucks, Lidl, and Aldi with 45,000+ vetted charities and local causes across the UK and Ireland.
neighbourly.com →Specialist social change PR agency focused on climate, social justice, and sustainability communications. 30 years of delivering campaigns for organisations driving positive environmental and social impact.
forster.co.uk →Led the development of a new proposition, built the ICP, designed and executed the full content strategy, and took on the RevOps project lead role. The engagement culminated in a complete website rebuild that went live in May 2026. Audience is enterprise engineering and technical leaders alongside HR.
codility.com →Developed a new proposition including an updated website, and led the implementation of and training on HubSpot across their commercial team.
For a growing e-retailer analytics technology business, I manage the full commercial cycle from proposition development and product marketing through to outbound sales, social strategy, and events. Built a custom personalised outreach tool for managing their outbound programme.
I design and build working software to solve specific commercial problems. Everything below was built using Claude Code and deployed to production.
A live, constantly evolving environment that hosts a client's sales narrative, content strategy, ICP, audience segmentation, website schedule, SEO/AEO/GEO/SEA strategy, and events programme. A private, secure space for leadership teams to review and engage with their commercial plan.
End-to-end company research and prospect identification tool using Claude Code and Claude's deep research capabilities. Used for hyper-personalisation of prospect engagement, producing outreach that demonstrates genuine understanding of each target.
End-to-end content production platform covering LinkedIn, SEA, landing pages, and sales enablement. Structured around a content planner with brand-accurate visual output and channel-specific copy.
Tennis club session booking and championship management apps. My Feline, a subscription app on the Apple and Google Play stores for cat owners. Both built to improve real community experiences.
I've built hundreds of trained projects and skills on Claude covering the full commercial cycle. Here's a snapshot of what I can deploy for a client.
For businesses with complex propositions and high-value deals, I bring the strategic experience to work with leadership teams, find their strongest voice, and build the right sales engine. And I bring the ability to use AI as an individual contributor - fuelling sales teams with the content they need, or leading the inbound and outbound sales motion myself.
The focus is always the same: getting the right leads and proposals across the line.